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Digital, Print and Outdoor Advertising
POPULAR IS
PARAMOUNT
ABOUT
OBJECTIVE:
Position Paramount as the leader in making popular content and content popular by showing our key audiences — advertisers, investors, the media industry, creators, employees and more — the breadth and impact of Paramount content.
APPROACH:
- Create a campaign that's flexible enough to integrate different messaging and media tactics to reach all audiences.
- Put our beloved IP and the word “popular” front and center to boldly declare our competitive advantage — making a wide range of content that attracts a wide range of audiences.
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